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Monday, September 29 • 10:15am - 12:15pm
Workshop B: Using Digital Games To Integrate Learning & Assessment In a Single Engaging, Data Rich Experience
Experiences Unlimited and Comeet Ltd.

Step out of the ordinary way of thinking about education, which breaks the learning experience into three parts: instruction, practice, and assessment. Games allow these three processes to take place all at once–instruction and assessment simultaneously happening through practice reimagined as play.  The promise of game-based learning is not only about increased engagement and intrinsic motivation, but also about changing the way we think about assessment so that it is no longer in a category by itself.

Behind the shiny graphics and mechanics, many games feature complex assessment algorithms that collect and analyze data. Sometimes that data is simply there to view. Other times, the software is collecting data about the learner and adapting accordingly. This workshop will show you how to apply the power of game messaging and thematic development, including:

  • Understanding why digital games with a strong simulation component are effective learning environments
  • How game-based assessments yield valid, reliable assessment measures
  • Applying gamification to your own businesses to engage & connect audiences
  • Planning for the next generation of data-driven consumers
  • Inspiring and creating behavioral change  
  • Understanding fun as a tool, not a by-product
Jim Wexler and Yigal Raveh, Experiences Unlimited

Speakers
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Yigal Raveh

President, Comeet Ltd.
Yigal Raveh is an expert in corporate cultures,whose revolutionary work applying gamification to the assessment of readiness for change helps top companies undergoing change management. He helps successful leaders get even better by designing strategic decisions and achieving goals... Read More →
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Jim Wexler

Enterprise Gamification Forum Chair, President, Experiences Unlimited
Jim Wexler is a digital marketing expert and thought leader, helping top companies create digital experiences to deepen engagement, build relationships, and change behavior.As a speaker, he uses substantial Social Media, Gamification and digital marketing campaign case studies to... Read More →


Monday September 29, 2014 10:15am - 12:15pm CDT
New York